InVogue Incentives

Highly targeted Google Adwords PPC campaign for a promotional gifts company based in Preston. on Dec 18, 13
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InVogue is a family run business that has been established for over 25 years.  They have experience of sourcing, designing, producing, storing and distributing promotional items.  They work with large multi-national companies as well as small independent companies.

The Brief

InVogue Incentives had bad experiences previously with other online marketing companies, but had not tried running a Google AdWords PPC campaign.  The aim was to increase the number of enquiries through the website.

The Plan

As we were testing the water, we decided to choose one of Chris’ products that had a good margin for return and were also popular.  We decided that ‘mugs’ would be a good bet as there were plenty of variations too.

We chose a number of variations and created targeted ad groups for them with specific keywords in each.  Each of the ads led the user through to a relevant landing page in order to increase the conversion rates.

The Results

Within the first couple of days of the campaign going live, Chris saw enquiries coming through for bespoke orders for mugs.

Chris has a restored faith in online marketing now he can see that it is working for him and we are both looking forward to working together in the New Year.

InVogue Incentives is based in Preston, but serve companies all over the UK, so if you are looking for added incentives for a conference or exhibition you are attending, speak to Chris at InVogue Incentives.

Get in touch!

If you have had bad experiences with online marketing companies, there may still be a route forward for you. For that alternative route, get in touch with us today.

InVogue Incentiveshttp://www.weareoffpiste.com/wp-content/uploads/2013/12/InVogue1.pnghttp://www.weareoffpiste.com/wp-content/uploads/2013/12/InVogue1-150x150.png Matt
InVogue is a family run business that has been established for over 25 years.  They have experience of sourcing, designing, producing, storing and distributing promotional items.  They work with large multi-national companies as well as small independent companies. The Brief InVogue Incentives had bad experiences previously with other online marketing companies,...
<h3>InVogue is a family run business that has been established for over 25 years.  They have experience of sourcing, designing, producing, storing and distributing promotional items.  They work with large multi-national companies as well as small independent companies.</h3> <h2><img class="aligncenter" src="/wp-content/themes/barrci/images/offpiste_content_line.png" alt="" /></h2> <h2><b>The Brief</b></h2> <strong>InVogue Incentives</strong> had bad experiences previously with other online marketing companies, but had not tried running a Google AdWords <span style="text-decoration: underline;"><strong><a title="Pay per Click (PPC)" href="http://launch.weareoffpiste.com/services/ppc/">PPC campaign</a></strong></span>.  The aim was to increase the number of enquiries through the website. <h2><b>The Plan</b></h2> As we were testing the water, we decided to choose one of Chris’ products that had a good margin for return and were also popular.  We decided that ‘mugs’ would be a good bet as there were plenty of variations too. We chose a number of variations and created targeted ad groups for them with specific keywords in each.  Each of the ads led the user through to a relevant landing page in order to increase the conversion rates. <h2><b>The Results</b></h2> Within the first couple of days of the campaign going live, Chris saw enquiries coming through for bespoke orders for mugs. Chris has a restored faith in online marketing now he can see that it is working for him and we are both looking forward to working together in the New Year. <a title="InVogue Incentives" href="http://www.invogue.co.uk" target="_blank"><strong>InVogue Incentives</strong></a> is based in Preston, but serve companies all over the UK, so if you are looking for added incentives for a conference or exhibition you are attending, speak to Chris at <strong>InVogue Incentives</strong>. <h2><img class="aligncenter" src="/wp-content/themes/barrci/images/offpiste_content_line.png" alt="" /></h2>
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