Little Rascals Preston

Local SEO and social media campaign to increase brand awareness and to increase the number of signups. on May 21, 13
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Little Rascals is a purpose built children’s nursery and development centre based in Preston. They cater for children from birth up to 5 years old. There are top of the range facilities for the children to learn, play and be safe, with unique outdoor space for further adventure learning.

The Brief

Having opened their doors in October 2012, it was important to start building the awareness and generating interest prior to that so Little Rascals could hit the ground running from day one.

They needed a website that would keep people up to date with the building of the nursery and to encourage people to register their interest.

The Plan

We created a simple website, which showed the friendliness and caring ethos of the company, creating a brand that could be developed over the years to come. The important thing was that we made it easy for people to register their interest so that Little Rascals could start capturing data immediately.

We determined the best possible keywords from a number of sources and optimised the website accordingly. We were constantly adding and improving content on the website and it wasn’t long before we started seeing first page rankings for Little Rascals.

As well as using our search engine optimisation services, we also setup a Facebook Page for them too, because for a children’s nursery, referral, recommendation and general word of mouth marketing were going to be very important.

We trained a couple of the staff at the nursery how to use Facebook for business and get the most from the Page and now the number of fans and general engagement has grown significantly.

The Results

Prior to opening we had approximately 100 people had registered  their interest and had built a small following of around 50 people on Facebook that were active users (liking, sharing and commenting on posts).  The website has top rankings for local Preston related keywords and receives a regular 500 visitors per month.  It has proven to be a the nursery’s top marketing tool.

Little Rascals is based just off Junction 31A at Longridge, positioned behind the Spar services on Lancashire Way, off Bluebell Way. Give them a call to arrange a visit to see what quality childcare is all about.

Get in touch!

Little Rascals has benefitted from constant first page exposure for their targeted keywords. If you think your business could benefit from better exposure, contact Off Piste today.

Little Rascals Prestonhttp://www.weareoffpiste.com/wp-content/uploads/2013/05/Little-Rascals-Nursery1.jpghttp://www.weareoffpiste.com/wp-content/uploads/2013/05/Little-Rascals-Nursery1-150x150.jpg Matt
Little Rascals is a purpose built children’s nursery and development centre based in Preston. They cater for children from birth up to 5 years old. There are top of the range facilities for the children to learn, play and be safe, with unique outdoor space for further adventure learning. The...
<h3>Little Rascals is a purpose built children’s nursery and development centre based in Preston. They cater for children from birth up to 5 years old. There are top of the range facilities for the children to learn, play and be safe, with unique outdoor space for further adventure learning.</h3> <img class="aligncenter" alt="" src="/wp-content/themes/barrci/images/offpiste_content_line.png" /> <h2><b>The Brief</b></h2> Having opened their doors in October 2012, it was important to start building the awareness and generating interest prior to that so Little Rascals could hit the ground running from day one. They needed a website that would keep people up to date with the building of the nursery and to encourage people to register their interest. <h2><b>The Plan</b></h2> We created a simple website, which showed the friendliness and caring ethos of the company, creating a brand that could be developed over the years to come. The important thing was that we made it easy for people to register their interest so that Little Rascals could start capturing data immediately. We determined the best possible keywords from a number of sources and optimised the website accordingly. We were constantly adding and improving content on the website and it wasn't long before we started seeing first page rankings for Little Rascals. As well as using our <b>search engine optimisation services</b>, we also setup a Facebook Page for them too, because for a children’s nursery, referral, recommendation and general word of mouth marketing were going to be very important. We trained a couple of the staff at the nursery how to use Facebook for business and get the most from the Page and now the number of fans and general engagement has grown significantly. <h2><b>The Results</b></h2> Prior to opening we had approximately 100 people had registered  their interest and had built a small following of around 50 people on Facebook that were active users (liking, sharing and commenting on posts).  The website has top rankings for local Preston related keywords and receives a regular 500 visitors per month.  It has proven to be a the nursery's top marketing tool. <b>Little Rascals</b> is based just off Junction 31A at Longridge, positioned behind the Spar services on Lancashire Way, off Bluebell Way. Give them a call to arrange a visit to see what quality childcare is all about. <img class="aligncenter" alt="" src="/wp-content/themes/barrci/images/offpiste_content_line.png" />
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