Search Engine Optimisation (SEO)

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No waffle or jargon; just simple and logical.

Search Engine Optimisation (SEO) means many things to many people and over the years has been the driver to success and failure online, but what does it actually mean?

In a nutshell, SEO is a process of getting more visitors to your website.  A process used to generate you more new business through your website.  This is done by understanding what keywords people search for to find the products or services you offer and making sure your website appears for them above your competitors.

Being on page 1 of the search engines for your targeted keywords is important in order to succeed online because that’s where your customers are. With more and more people heading online to shop or find a service, having a well optimised website can increase visitors by targeting those people specifically looking for products or services in your industry and potential sales, providing a tangible return on investment (ROI).

 

The 3 Step Process

The process is simple; discover, tweak and promote.  There really is no magic or trickery involved, just a clear process that we will share with you.

1. Research & Analysis

In most circumstances this starts out with some keyword research for your industry.  What would people search for to find your website? More importantly, which keywords generate the most searches? These are questions we find the answers to.  Not just that but we complete a full website audit to check all the technical bits and pieces of your website.

2. Getting Match Fit

Once we have discovered the keywords we think should be targeted, we start to build them into the pages on your website, to make sure search engines can find them easily.  The search engines are looking for relevant pages to serve to their users and our job is to optimise your website so that your pages appear in search results for your industry keywords.

3. Promotion

Everything is now lined up and ready to go, all we need to do now is promote your company using on-going optimisation techniques.  The combination of well-targeted pages and regular promotion makes your website’s pages more established in search results and more likely to be seen by your target audience.

 

 

Get in touch!

Is your business not appearing for industry related keywords? Contact us today to find out why. No waffle or jargon, just a straight talking, logical and easy to understand conversation.

Search Engine Optimisation (SEO) Matt Bessent
No waffle or jargon; just simple and logical. Search Engine Optimisation (SEO) means many things to many people and over the years has been the driver to success and failure online, but what does it actually mean? In a nutshell, SEO is a process of getting more visitors to your website....
<h2>No waffle or jargon; just simple and logical.</h2> <strong>Search Engine Optimisation (SEO) means many things to many people and over the years has been the driver to success and failure online, but what does it actually mean?</strong> In a nutshell, SEO is a process of getting more visitors to your website.  A process used to generate you more new business through your website.  This is done by understanding what keywords people search for to find the products or services you offer and making sure your website appears for them above your competitors. Being on page 1 of the search engines for your targeted keywords is important in order to succeed online because that's where your customers are. With more and more people heading online to shop or find a service, having a well optimised website can increase visitors by targeting those people specifically looking for products or services in your industry and potential sales, providing a tangible return on investment (ROI).   <img class="aligncenter" alt="" src="/wp-content/themes/barrci/images/offpiste_content_line.png" /> <h2>The 3 Step Process</h2> The process is simple; discover, tweak and promote.  There really is no magic or trickery involved, just a clear process that we will share with you. <h3>1. Research & Analysis</h3> In most circumstances this starts out with some keyword research for your industry.  What would people search for to find your website? More importantly, which keywords generate the most searches? These are questions we find the answers to.  Not just that but we complete a full website audit to check all the technical bits and pieces of your website. <h3>2. Getting Match Fit</h3> Once we have discovered the keywords we think should be targeted, we start to build them into the pages on your website, to make sure search engines can find them easily.  The search engines are looking for relevant pages to serve to their users and our job is to optimise your website so that your pages appear in search results for your industry keywords. <h3>3. Promotion</h3> Everything is now lined up and ready to go, all we need to do now is promote your company using on-going optimisation techniques.  The combination of well-targeted pages and regular promotion makes your website’s pages more established in search results and more likely to be seen by your target audience.   <img class="aligncenter" alt="" src="/wp-content/themes/barrci/images/offpiste_content_line.png" />  

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