Local SEO That Wins the “Near Me” Click

Get straight to the right customers with Google PPC

Local search is where intent shows up with its wallet out.

If your Google Business Profile is shaky or your location pages read like copy-and-paste, you’ll lose out to the business down the road.

We fix the unglamorous bits that actually move the needle: consistent Names, Addresses and Phone numbers (NAP), a Google Business Profile that ranks and converts, and location pages that sound like you know the area—because you do.

Less faff, more phone rings.

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Why Local SEO Matters & How It Works

Google blends relevance, proximity and prominence to decide who appears in local results. You control two of those. We align your pages and Google Business Profile with the searches that matter in your patch, then build authority with reviews and trustworthy citations. The result? More appearances in the local pack and a listing that earns the click with better info, photos and offers.

Local SEO that turns nearby searches into real enquiries

Want an informal, no-obligation chat about your goals and what’s realistic?

No problem. Tell us where you operate, who you want to reach and what’s currently in the way.

We’ll outline a simple plan: tidy the foundations, publish (or refresh) the right location pages, and put reviews and tracking on rails so you can see what’s working.

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Peak Performance Marketing

Want an informal, no-obligation chat about your needs and how we can help you? No problem. Just fill in the form below and one of our team will be in touch.

Get a Free SEO Audit

Already fighting for local visibility? We’ll review your Google Business Profile, top pages and citations, then send you three quick wins and a 90-day plan—free.

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Our Local SEO Services

Local SEO isn’t about doing everything—it’s about doing the right few things consistently. We start with the foundations (GBP and NAP), add genuinely useful location content, and back it up with reviews and clean tracking so you can scale what works.

Google Business Profile Optimisation

Categories, services, photos, posts and Q&A that help you show up—and a listing that actually converts.

NAP & Citation
Cleanup

Fix inconsistent addresses across the web so Google trusts who and where you are.

Location & Service Area
Pages

Useful pages (not doorway filler) with real info: directions, parking, local proof and clear CTAs.

Reviews Engine

A simple, repeatable way to earn and reply to reviews—without nagging your team.

Local On-Page Schema

Organisation/LocalBusiness schema, opening hours, embedded maps and internal links that reinforce location.

Conversion Tracking

GA4/GTM events for calls, forms and clicks—so you scale what works and drop what doesn’t.

Frequently Asked Local SEO Questions

What does 'Local SEO' mean?

Local SEO is the process of making your business more visible to nearby customers in Google Search and Maps. It focuses on your Google Business Profile, consistent name-address-phone (NAP), useful location/service-area pages, reviews, and local citations so you show up—and get chosen—by people close to you.

Local SEO targets searches with local intent (“near me”, town/city terms) and the Map Pack. It relies heavily on Google Business Profile optimisation, proximity, and real-world signals like reviews. “Normal” (national) SEO aims to rank organic results across regions, leaning more on content depth, site architecture and broader authority.

If you serve specific locations, yes—local SEO is often the fastest route to more calls and enquiries. Small improvements to Google Business Profile, reviews and location pages can lift visibility within weeks. If you’re 100% online with no defined service areas, local SEO matters less than broader organic and paid strategies.

Global SEO targets multiple countries/languages and needs things like hreflang, geo-targeting and often separate sites or sections. Local SEO centres on proving you’re relevant and prominent in a defined area—accurate Names, Addresses and Phone Numbers (NAP), Google Business Profile, local content and reviews.

Local SEO shows early movement in 2–4 weeks from Google Business Profile and citation fixes, while gains from new or refreshed location pages typically build over 6–12 weeks as Google re-crawls and signals (links, reviews, engagement) accumulate.

Timings vary by baseline health, competition, site speed, and how consistently you add reviews/content, but a sensible expectation is noticeable progress within 1–3 months and compounding growth over 3–6+ months.

Yes—if you’re a service-area business (you visit customers and don’t serve walk-ins), you should hide your street address and list your service areas instead (cities/postcodes; keep it sensible rather than nationwide).

If you have a storefront or hybrid setup that customers can visit during stated hours, keep the address visible—Google expects the location to be staffed by your team and clearly signed.

PO Boxes and virtual/coworking addresses aren’t eligible unless your staff are there during business hours with proper signage. You can update this in Google Search via Edit profile → Location: toggle “Show business address” on/off and add service areas.

For multiple genuine locations, create a profile for each staffed site. Hiding your address doesn’t remove you from local results; your biggest visibility levers remain accurate categories, proximity to the searcher, steady reviews/citations, and on-page relevance.

Reviews are vital for Local SEO—they drive both visibility (prominence) and conversion.

There’s no magic number; cadence beats volume: aim for 3–5 new Google reviews per month, keep ~10 fresh in the last 90 days, and maintain a 4.5+ average.

Make it easy and ethical: send a review link 24–48 hours after the job, follow up once, don’t gate or incentivise, and encourage honest detail (service + town). Reply to every review within 48 hours—thank positives; for negatives, acknowledge, apologise if needed, take it offline, then update your response.

Prioritise Google, set per-location targets if you have multiple sites, and track impact in GA4 by adding UTMs to your GBP “Website” link to see if pushes correlate with more calls/enquiries.

Track what actually matters: calls and enquiries.

In Google Aanalytics 4 (with Google Tag Manager), set up simple events for click-to-call, form submits, and your main Call To Action buttons, and add UTM parameters to every link from your Google Business Profile so you can see that traffic separately.

Check results in GA4 (calls/forms), Search Console (service + town searches and which pages are winning), and Google Business Profile Insights (calls, website clicks).

If phone leads are big for you, add dynamic number insertion so calls get credited properly.

With Google Analytics 4 and Google Tag Manager, there are many things that can be tracked and reported on. If you need any help understanding this or setting it up, please do contact us for help.

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