Off Piste is a specialist digital marketing company proudly based in Preston, Lancashire.
Bringing all the professionalism and experienced knowledge gained from a large marketing agency, we add the unique northern warmth and personal touch our region is renowned for.
We also bring no nonsense, northern honesty.
We’ll tell you exactly what’s working and what isn’t, show you how to revitalise your marketing strategy and help you achieve a return on investment. Together we will create a strong online presence generating leads, enquiries and sales.
Why do we care?
That’s simple – our success is entirely based on yours.
Seize the opportunity. Use your website and online presence as valuable marketing assets. Peak performance leads to sustainable, future-proof results.
Together let’s discover a unique Off Piste run to success
Can your customers find you online? Do your competitors feature before you? Don’t lose your position due to poor site optimisation. We know how to make search engines love what you offer.
Be found, seen & heard.
Targeted advertising driving potential clients to your website. Searchers proactively looking for your products or services. Done badly it can be costly, but we specialise in getting it right.
Connect, impress & grow.
Immediate impact, effective word-of mouth marketing. Wide audiences or finely targeted, done well probably one of the best forms of brand building & advertising available. We do it well.
Stand out, compete & win.
Over the years we’ve forged relationships with selected, talented teams. Website design & build, photography & all things digital – we know who to hand-pick, add to the team & forge ahead.
Chosen, known & trusted.
Creating strong, unique & result-driven progress. Tried & tested techniques in combination with out-of-the-box thinking for quick success. But first…we need to know you, your business and your dreams for the future. Our clients say what we offer is special so let’s meet up, get to know each other and make your vision a reality.
Agencies approach us when demand causes over-reach, during staff shortages or to try a unique approach when results don’t meet expectation. We can work alongside you as an outsourced partner, as a member of your in-house team or directly so you can white label our services. A fresh set of eyes & ideas can revitalise a campaign.
No one knows your business, plans or the challenges you face better than you. That’s why we put so much effort into building relationships and spend more time listening to you than talking. Ultimately, when it comes to building a strong roadmap with successful strategies, we then move together as a fluent, well organised team.
We’re proud of our ability to be on-hand when needed. Thinking of ourselves as an extension of the team, we make getting in touch as easy as possible. We love face to face meet-ups but use a variety of communication methods with clients. If you have preferred team-collaboration software for reporting/ sharing just let us know.
Last year saw a raft of developments in the PPC world. Google Ads and Bing both added a range of new features, LinkedIn began to offer profile targeting and Amazon began to take serious advantage of its position as the internet’s first point of call for consumers looking for products. It was also a year where voice search, AI and audience targeting started to have an impact on PPC campaigns. In 2019, there are new developments on the horizon an...
The continuing development of search engines and their algorithms is affecting the way everyone does SEO. The use of AI and machine learning mean that engines like Google can understand a user’s intent when carrying out a search and provide far more accurate results. We’re also seeing a change in how people search the internet, with many users now choosing to search by voice rather than by text. In this post, we’ll look at how things are ch...
SEO is fundamental to the success of your website and done well, it can provide higher rankings and increased traffic. However, it’s also quite technical and it can be easy to make mistakes. Here at Off-Piste, we see the same DIY SEO problems cropping up all the time and so, to help, we’ve put together a list of the 12 most common SEO mistakes that you should avoid. Here they are....
The increasing use of smartphones is having a huge impact on local business. Nine out of ten mobile users now search for nearby businesses and 75% of them make a purchase as a result. Companies whose websites rank highly in local search results are reaping the benefits of this. To make sure you don’t miss out, this post will look at Google’s top five local SEO ranking factors and show you how to optimise your site for them. ...