Google Ads Archives

Running Google Ads for UK SMEs: campaign structure, budgets, bidding and getting more enquiries from paid search.

AI-generated header image for: Inside a Month of Hands-On Google Ads Management on a £500 to £5,000 Budget

Inside a Month of Hands-On Google Ads Management on a £500 to £5,000 Budget

Post author:Matt Bessent
Post published: October 13, 2026
Post category:Google Ads PPC

If you spend £500 to £5,000 a month on Google Ads, your management fee should buy judgement, not noise. This piece follows one month, week by week, to show what…

AI-generated header image for: Paid search vs paid social: which earns SME enquiries?

Paid Search vs Paid Social: Which Wins SME Enquiries?

Post author:Matt Bessent
Post published: October 9, 2026
Post category:Digital Marketing Strategy Google Ads Paid Social PPC

If your answer to paid search versus paid social is “run both,” you are avoiding the real question. For SMEs that live on calls, bookings, and quote requests, the channel…