ABOUT OFF PISTE
We help businesses generate more
leads. We've been doing it since 2013.
Paid search, paid social and SEO. Built around what your business
actually needs, not an off-the-shelf package.
13+
YEARS IN BUSINESS
50+
CLIENTS SUPPORTED
3
CORE SERVICES
How Off Piste Started
In April 2013, our founder Matt Bessent was made redundant from a digital marketing agency he’d been working at for three and a half years. He was still living at home, no major overheads, no dependants. His parents asked him a simple question: “Do you think you could do this yourself?” He said yes, picked up his laptop, and Off Piste was born.
The name came from skiing, something Matt has done since he was three. On a busy slope, everyone follows the same marked run. Off piste means finding a different route, one that fits the conditions and the person taking it. At the time, that felt like exactly the right description of what he wanted to build.
The market was full of agencies selling bronze, silver, and gold packages. Pick your tier, pay your fee, get your report. Matt thought that was completely backwards. Every website performs differently. Every business has different competition, different margins, different goals. A consultative approach, where we make the recommendation, was always going to produce better results than letting a client choose a package they didn’t fully understand.
Thirteen years on, we do fewer things than we used to, but we do them better. You bring the knowledge of your business. We bring the specialist experience to help choose the route, explain the decisions, and guide the campaign as we learn what works. The core idea hasn’t changed: treat every client as its own case, not a package.
WHAT MAKES US DIFFERENT
Why clients choose to go Off Piste
Small team, expert knowledge
Not an account manager. Not a rotating team. Day-to-day, you’ll deal with Matt, the person actually running your campaigns. Faster decisions, nothing lost in translation.
Specialists not generalists
Over the years we’ve deliberately narrowed what we offer. We’re very good at paid search, paid social and SEO because they’re the only things we do.
Results you can measure
Every campaign is tracked properly. You’ll always know what’s generating leads, what it’s costing, and what we’re doing about it. Plain language, not a 40-slide deck.
HOW WE WORK
How we are set up
Off Piste works more like a cooperative than a traditional agency. At the core, it’s me: managing strategy, client relationships, and the day-to-day running of campaigns. Alongside that, I work with a small number of trusted specialists I’ve built relationships with over more than a decade.
Paid media support, branding and web design, photography, videography, and written content, brought in on the projects that need them. It means you get the direct access and accountability of working with a smaller operation, with the range and depth to handle more complex requirements when they come up.
No unnecessary layers. No handoffs to people who don’t know your account.
MEET THE FOUNDER
Matt Bessent
Off-Piste Digital Limited - Est. 2013
I started Off Piste in 2013 with a laptop and one fairly simple belief: businesses deserved better than off-the-shelf digital marketing packages and agencies that talked in jargon.
Thirteen years later, I’ve worked with businesses across most sectors: holiday parks, construction, professional services, education, charities, and everything in between. The brief changes. The approach doesn’t. Get the targeting right, track everything properly, and be honest about what’s working and what isn’t.
Outside of work, I’ve been training Brazilian jiu-jitsu since 2011 and I’m now a first-degree black belt. I ski every year, I run, and I spend as much time as possible in the Lake District. Most importantly, I’m a dad, and a lot of what I do is motivated by wanting to be around for my kids. That’s probably why I care about running a business that does good work and treats people well.
If that sounds like the kind of person you want working on your campaigns, get in touch.
WHO WE WORK WITH
Who we work best with
- Business owners who want more leads and better quality enquiries
- Marketing managers who need a specialist they can bolt onto the wider team
- Businesses that have outgrown a bigger agency and want more direct access
- Agencies looking for a white-label partner for paid media or SEO
- Clients who want straight answers, not monthly reports nobody reads
- Owner-managed and family businesses who want to be spoken to like adults
- Businesses running paid ads for the first time and want to do it properly
- Businesses that have run ads before and want to understand why they weren't working
GET IN TOUCH
Enough About Us. Let's Talk About You.
Fill in the form and we’ll be in touch within one working day. No sales pitch, just a straight conversation about what you need.