Paid Social Advertising That Turns Attention into Quality Enquiries
Getting seen is easy. Getting enquiries is the hard bit.
As a paid social media advertising agency, we design paid social campaigns that do more than generate clicks—they generate conversations. Whether you’re starting from scratch or scaling what already works, we’ll turn Meta and LinkedIn into channels that reliably feed your pipeline.
If you’re chasing volume, drowning in low-quality leads, or unsure what’s actually working, we’ll help you fix the flow: sharper audiences, stronger creative, cleaner tracking and a follow-up process that doesn’t leak opportunities.
No jargon. No guesswork. Just practical campaigns you can see—and measure—working.
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How We Turn Attention into Enquiries
Great paid social media advertising rests on three things: message, match, and measurement.
Message is what you say and how you prove it. Match is who sees it and when. Measurement is checking what worked so we keep the good stuff and drop the rest. Nail all three, and clicks turn into real conversations.
Message
People don’t buy features—they respond to hooks, proof and offers that feel relevant.
We lead with a clear problem/solution, back it up with social proof and results, and keep creative fresh so fatigue doesn’t erode performance.
Short videos, motion variants and thumb-stopping headlines do the heavy lifting; landing pages and lead forms do the rest.
Match
Even great ads fall flat if the wrong people see them.
We start by choosing the right people to reach, then put more budget behind the groups that are most likely to act.
New people get awareness, interested people get more proof, and ready-to-buy people get clear next steps. Result: fewer time-wasters, more real enquiries.
Measurement
If you can’t trust your numbers, it’s hard to make good calls.
We set up straightforward tracking so you can see which actions lead to real enquiries.
Then we review results regularly and put more spend behind what’s working.
What is Our Paid Social Advertising Process For Clients?
✅ Discovery & set-up:
We clarify goals, offers and ICPs, then design the campaign structure. You’ll see the plan—audiences, creative angles, tracking—before anything goes live.
✅ Launch & learn:
We start lean to learn fast. Creative and audience tests run in clearly labelled lanes so we know what’s driving results and what’s just noise.
✅ Optimise & scale:
Winners get the budget; under-performers get cut. We refresh creative, adjust bids and placements, and refine audiences to keep cost per enquiry on track.
✅ Review & improve:
Each month we step back and look at the full funnel: enquiry quality, speed-to-lead, conversion to opportunity. We fold those learnings into the next cycle.
What is Included in Our Paid Social Advertising Service
You get a complete, joined-up setup—not just ad switches flipped on.
✅ Strategy & plan: goals, ICPs, offers, budget split by funnel stage and channel (Meta/LinkedIn).
✅ Build: audiences, creative and copy, lead forms or landing pages, tracking that’s actually accurate.
✅ Optimisation: creative refreshes, bid/budget tweaks, audience pruning and quality controls.
✅ Lead handling: fast routing to CRM, notifications, and qualification steps to reduce noise.
✅ Reporting: weekly notes on what changed and why, monthly learnings that inform next month’s plan.
Who We Work With
We work best with ambitious businesses who want more than vanity metrics. Whether you’re a holiday park looking for ownership leads, a college recruiting new students, or a service business ready to scale — if you want better-quality enquiries, you’re in the right place.
Why Paid Social Works (when it’s done properly)
Paid social advertising finds your audience before they search. It opens up new demand, keeps you in the conversation during longer buying cycles, and brings back people who nearly converted but didn’t.
When creative is disciplined and the funnel is tight, it becomes a steady engine for qualified enquiries—not a vanity metric machine.
We then bundle the results into your easy-to-digest, monthly reports—what changed, what it did, and what we’ll do next. That transparency means you can show stakeholders clear progress without needing to translate ad platform jargon.
Common Questions About Paid Social Advertising
What is paid social media advertising?
Paid social advertising is when you pay platforms like Meta (Facebook/Instagram) and LinkedIn to show your ads to specific audiences. Unlike organic posts, you can control who sees your ads, how often, and what action you want them to take—such as visiting a page, filling in a form, or calling your team.
How does paid advertising on social media work?
You choose your goal (e.g., enquiries), set a budget and timeframe, pick your audience (demographics, interests, lookalikes, job titles), upload creative (images/video + copy), and track results. The platform auctions your ads in real time. Strong creative and good targeting = lower costs and more of the right clicks.
Why use paid social media advertising?
It reaches people before they Google you, keeps you in the mix during longer buying cycles, and brings back visitors who didn’t convert the first time. Done well, it delivers steady, qualified enquiries and supports your brand activity across search, email and events.
What does a paid social advertising agency actually do?
A proper paid social advertising agency plans the strategy, builds audiences, creates and tests ads, sets up tracking, manages budgets, and keeps improving results week by week. You get a joined-up approach: clear goals, reliable reporting, and a team that knows when to scale and when to stop.
What platforms do you use?
We focus on Meta (Facebook & Instagram) for scale and LinkedIn for B2B targeting. Where it suits the brief, we’ll include YouTube or Pinterest. Choice depends on your buyers, offer, and budget.
How much does a paid social media advertising campaign cost?
Two parts: media budget (what you pay the platforms) and management (our time to plan, build, and optimise). Most SMEs start testing from £1k–£3k/month in ad spend per market. We’ll agree a management fee that fits the scope (campaign build, creative volume, reporting).
How do you measure success?
We keep it simple: enquiries that turn into real opportunities. We track the actions that matter (form submits, calls, booked demos, etc.), check lead quality with you, and shift budget towards what’s working. No vanity metrics—just useful numbers you can act on.
Do you use native lead forms or landing pages?
Both. Lead forms are fast and tend to drive more volume; landing pages qualify harder and suit higher-value sales. We test each route, compare cost per lead and lead-to-opportunity rates, and stick with what gives you the best pipeline.
How long before we see results?
You’ll usually see early signals in weeks 1–2. Clear patterns and strong learnings tend to land in weeks 3–4. From there, we either scale what works or refine creative, audiences and offers.
Paid social media agency vs in-house—what’s the difference?
In-house wins on speed and context. An agency brings cross-account learnings, deeper platform knowledge, structured testing, and cover during holidays/sickness. Many clients use a hybrid: we run the engine room; your team drives brand and content.
Need Help With Your Paid Social Media Advertising Campaigns?
Struggling to turn clicks into real enquiries? Let’s fix that. We’ll sense-check your current setup on Meta and LinkedIn, tidy the tracking, and outline the three moves most likely to lift lead quality and drop your cost per enquiry.
Book a quick 15-minute call and we’ll map your next steps, no waffle.