Who Are Lucardo?
Lucardo is an interactive escape room experience in Manchester and Rawtenstall.
There are a number of themed escape rooms, requiring you to work as a team to solve various puzzles and riddles in order to escape within the given timeframe.
They have built a fantastic reputation for being one of the top ‘things to do’ in their respective areas and are constantly innovating to keep people coming back for more.
Peak Performance Marketing
Want an informal, no-obligation chat about your needs and how we can help you? No problem. Just fill in the form below and one of our team will be in touch.
The Challenge/Brief
Lucardo came to us with a couple of objectives:
- To increase the number of bookings via the website
- To reach a new audience via social media
- To engage with previous customers and encouraging them to rebook
The Process
Identify target audience
Identify how to target them
Deploy targeted campaigns
Track and measure performance
Review, report and adjust
The Solution
Lucardo was looking for us to improve the campaigns they already had running. Here is what we did:
1.
Reviewed the Google Ads account and from the large number of ad groups and campaigns they had running, we narrowed them down to identify those keywords that were generating consistent bookings.
2.
We removed keywords which were wasting our client’s spend and really focused on the top performers.
3.
We also reviewed the ad copy and made it more engaging to help increase the click through rate of the adverts.
4.
We created a social media advertising strategy which helped us tap into new cold audiences and the retargeted the users that had shown more of an interest with a stronger sales message to encourage a booking.
Results
This combined ads strategy helped Lucardo gain more reach in their industry in what was already a competitive ‘local’ market.
Some results we generated include:
- 47% increase in Google Ad clicks
- 20% reduction in the cost per conversion
- 83% increase in online revenue compared to the previous year
- 5x return on investment from our social media advertising campaign
