Who Are Energy Suite?
Energy Suite is a home improvement company specialising in energy efficiency.
They offer heating, insulation, and renewable energy solutions to homeowners by accessing Government grants entitling some qualifying households to free energy efficiency upgrades.
They have helped thousands of customers over the last 10 years to make necessary upgrades to improve their home’s energy efficiency.
Peak Performance Marketing
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The Challenge/Brief
Energy Suite came to us with one core objective:
- To increase the number of inbound leads from homeowners
The energy grants available had various criteria that a homeowner needed to meet to be eligible. Part of our challenge was creating a strategy to target these homeowners and partly qualify them, without running the risk of making it too complicated for people to make the enquiry.
The Process
Identify target audience
Identify how to target them
Deploy targeted campaigns
Track and measure performance
Review, report and adjust
The Solution
Energy Suite were looking for results quickly, as there was a deadline on applications for the Government grants available. In such a competitive industry online, this meant we had to look at paid advertising campaigns for the following reasons:
1.
To quickly get Energy Suite in front people who were proactively searching for keywords relating to their business.
2.
To test the new website and ensure it converted well
3.
To identify the best possible keywords that were being searched and converting into leads.
We recommended a combined strategy that included Google Ads and Social Media Ads for this campaign, with regular contact, updates, and end of month report.
4.
Following extensive keyword research, we used Google Ads to test these keyword variations out and immediately start challenging for leads against other online competitors. We also targeted specific postcode regions where our client felt the best opportunities were.
5.
We used Social Media Ads to increase Energy Suite’s brand awareness, to increase the awareness of the available Government Grants based on key demographics and to retarget those people who may have visited the website for more information but hadn’t yet enquired.
Results
This carefully targeted campaign started generating results within the first week of launching and ended up generating the following results:
- 500 leads per month on average
- £2 per lead average across both channels
- Over £1million in applied for Green Home Grants vouchers
