October 13, 2026 - Off Piste

AI-generated header image for: Inside a Month of Hands-On Google Ads Management on a £500 to £5,000 Budget

Inside a Month of Hands-On Google Ads Management on a £500 to £5,000 Budget

Post author:Matt Bessent
Post published: October 13, 2026
Post category:Google Ads PPC

If you spend £500 to £5,000 a month on Google Ads, your management fee should buy judgement, not noise. This piece follows one month, week by week, to show what…

AI-generated header image for: Cost per lead is lying to you: measure revenue instead

Cost Per Lead is Misleading: Measure Revenue Instead

Post author:Matt Bessent
Post published: October 13, 2026
Post category:PPC Tracking & Measurement

Cost per lead looks tidy in a dashboard, but it can hide the only number that matters: revenue. A cheap enquiry that never books, never answers a call, or never…

AI-generated header image for: Why Your Leads Go Cold Before Anyone Calls Them Back

Why Your Leads Go Cold Before Anyone Calls Them Back

Post author:Matt Bessent
Post published: October 13, 2026
Post category:Lead Nurture & Automation

SOUND FAMILIAR? A prospect fills in your form on a Tuesday morning, excited and ready to talk. By Friday, their enquiry is still sitting in an inbox, unread, while a…